Privacy Policy

ALPHA IT (“ALPHA IT,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect through getalpha.ca and through our direct interactions with prospective and current clients, how we use it, and the choices available to you.

ALPHA IT is a British Columbia business. We handle personal information in accordance with applicable privacy laws, including British Columbia’s Personal Information Protection Act and, where applicable, federal privacy law.

1. Information We Collect

Information you provide to us. When you contact us, request information, book a call, download a resource, or submit a form, we may collect your name, email address, phone number, organization, and information you choose to provide.

Website and technical information. When you visit our website, we and our service providers may collect information such as your IP address, browser and device type, pages viewed, referral source, and how you interact with the site.

Business and sales information. We may use third-party business tools and information to support our sales and marketing activities.

2. Cookies and Similar Technologies

Our website uses cookies and similar technologies for:

• Essential functions: such as website security and spam protection
• Basic first-party attribution: to remember how a visitor arrived at our website, including campaign source, referring site, landing page, and advertising click identifiers. This information is used to understand which marketing sources lead to inquiries and is retained for up to 90 days. It does not contain your name, email address, or phone number.
• Analytics: to understand how visitors use our website, such as Google Analytics
• SEO measurement: to understand our search performance, such as Ahrefs
• Marketing and advertising: to measure the effectiveness of our campaigns, such as Google Ads, the LinkedIn Insight Tag, Microsoft Advertising, and Meta
• Session recording: to understand how visitors interact with pages and improve the website, such as Microsoft Clarity

Essential technologies and our basic first-party attribution cookie are always active. Other non-essential technologies are activated only if you choose Accept All.

If you choose Reject Optional Tracking, analytics, SEO measurement, advertising, and session-recording technologies will remain off.

You can change your choice at any time using the Cookie Preferences link on our website.

3. How We Use Information

• Respond to questions and requests
• Provide and improve our services
• Understand how our website is used
• Measure the effectiveness of our marketing
• Support our sales process
• Send marketing communications where permitted
• Meet legal and contractual obligations

4. How We Share Information

We may share information with service providers that help us operate our website, analytics, advertising, email marketing, CRM, and other business systems.

Some service providers may process or store information outside Canada. Information processed in another country may be subject to the laws of that country.

We do not sell personal information for money.

We may also disclose information where required by law or where reasonably necessary to protect our rights or systems.

5. Your Choices

• Choose Accept All or Reject Optional Tracking for optional website tracking
• Change your privacy choice later using the Cookie Preferences link
• Unsubscribe from marketing emails using the unsubscribe link in any message
• Ask us to access or correct personal information we hold about you
• Withdraw consent for non-essential uses of your information, subject to legal or contractual limitations

6. Data Retention

We keep personal information only as long as reasonably necessary for the purposes for which it was collected or as required by law.

7. Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information we handle. As a managed IT and cybersecurity provider, data protection is central to how we operate.

8. Managed IT Client Data

This Privacy Policy applies to ALPHA IT’s website and our direct sales and marketing activities.

Personal information that ALPHA IT processes on behalf of managed IT clients as part of delivering services is governed by the applicable client agreement and service terms.

9. Children’s Information

Our website and services are directed at businesses, not individuals under the age of 18. We do not knowingly collect personal information from children.

10. Links to Other Websites

Our website may contain links to third-party websites. ALPHA IT is not responsible for the privacy practices of those websites.

11. Your Privacy Rights

You may contact us to ask about the personal information we hold about you, request corrections, or raise a privacy concern.

Privacy Officer
Ariel Cidro
Director of Technology / Owner
Ariel@getalpha.ca

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on our website with its effective date.