Jacqueline Langen

June 8, 2022

Article

5 reasons why your business should launch an ecommerce store

Whether you are the owner of a brick-and-mortar store or a venture capitalist looking to invest, the world of ecommerce is a great option to get into. New to ecommerce? Don’t let that hold you back. 

Online shopping is rapidly expanding in North America and is already an extension or the foundation of many business models, which means that ecommerce will soon be a necessity for Canadian businesses. Even if you are unfamiliar with the territory of ecommerce, you have access to all the tools and necessary resources needed to succeed. Read on to find out the top 5 reasons why you should consider launching an ecommerce platform for your business.  

1. Decrease operational costs

Thanks to costeffective platforms like Shopify, BigCommerce, it’s relatively inexpensive to start up an online retail store. In comparison to the costs associated with starting up a physical retail store, launching an ecommerce site will result in minimal upfront costs. As your online store starts to generate revenue, you can think about increasing advertising spend, expanding your product offerings, shipping locations and more. 

2. Make money around the clock  

Operating a physical retail store entails that you have specific business hours within which you can operate. With an online store, you can sell your products globally around the clock. Although ecommerce has the potential to generate passive income, it’s important that owners, managers or an IT provider continuously monitor the platform to ensure maximum success

3. Discover valuable customer insights 

Another great aspect about ecommerce is the information you can collect about your clientele. With web analytics programs such as Google Analytics, you can uncover where your customers came from, how they interact with your site, what products they buy and much more. By learning valuable information such as what your most popular products are, when people leave the site and beyond, you can utilize that information to improve your online store. 

4. Gain autonomy 

Whether you are interested in becoming your own boss or selling what you are passionate about, launching an ecommerce business is a great way to start walking your own path to success. You will gain a sense of security that you would not have working for someone else and have more creative freedom to go through with your own business decisions. Not to mention, being your own boss means you gain the flexibility to design your own working hours.  

5. Expand your clientele 

Without having to endure geographic limitations, launching an online retail store gives business owners the ability to expand their customer base to the other side of the country, or even the other side of the world. By expanding customer reach beyond your local zone and advertising on marketplaces such as Amazon and Google Shopping, you will expose your products to a wider variety of people that may be interested in your product(s).  

Create a more robust customer experience 

Online shopping allows business owners to create a more robust customer experience by implementing loyalty programs, encouraging customer reviews, product customization and product bundling. This along with other conveniences associated with online shopping creates a higher probability of more sales.  

Are you a business owner with a brick-and-mortar store or an entrepreneur interested in launching an ecommerce website? If so, allow our experts to help you take the leap. Work alongside ALPHA’s web development professionals and unlock the potential of ecommerce for your business. Visit https://getalpha.ca/contact/ to get in touch!